Furniture is Fashion

Furniture is more than just a product. Every day, it lives with us. Filtered down through the manufactures and wholesalers and then trickled into countless retailers ready for purchase, that sofa or that chair we sit in everyday, represent millions of dollars and countless jobs. Although not as frequent a purchase as that blue sweater or those black high heeled pumps, not one of us is exempt from the experience of purchasing furniture. So why not make it a good one?
That’s what Mary Jane did! After submitting an article featured in the Good Weekend section of the Sydney Morning Herald, Mary Jane won a $1000 voucher for her letter to the editor, courtesy of connectfurniture.com.au.
Keeping the business in her local area of Balgowlah Heights in NSW, Mary Jane found Vavoom Emporium through her online search at Australia’s first and only online furniture portal; ConnectFurniture.
“I had just moved into the area and I thought it’s always a good idea to spend money in the local area in which you live”, she said.
Receiving service with a smile from the staff at Vavoom, Mary Jane spent countless hours perusing the furniture options available to her.
“I realised furniture is not just furniture. Furniture can take on different styles and different forms that take on a unique flare that appeals to each individual”, she said.
At its most minimalist, a staple item, furniture has moved beyond being just a necessity. Embracing all things spanning contemporary, modern, Victorian, vintage and designer, to name a few, the notion that furniture IS fashion is becoming hard to ignore.
While some furniture pieces like THAT sofa or THAT chair act as an essential item that serve a practical function, Mary Jane decided on a conversation piece; a soft eclectic mirrored table and drawers, that has made her little hallway entrance very special.
This stunning mirrored piece, sits in Mary Jane’s entrance hall
“Winning the $1000 voucher from ConnectFurniture was a nice little win. I got to purchase something I normally wouldn’t have if I hadn’t won this competition. The conversational piece I chose has brought an element of fantasy and fun into the entrance of my house. The piece is beautiful to look at and stands on its own. I was thrilled when I saw something so me, so elegant and very beautiful”, she said.
Giving the room a touch of beauty, something Mary Jane needed after the recent death of her son, the idea that furniture can bring life to a room, and joy to someone’s life, highlights ideas that furniture is so much more than just a product simply trickled down from the retailer to the consumer.